Oct 7, 2022
Join Kat and Allan Weinberger and learn about his new project, "A Very Serious Gallery," now open in Chicago's West Town neighborhood.
We discuss how artists can land brand deals, charge more and attract collectors and dealers.
Allan also shares strategies to make buying and selling art easier for both artists and collectors.
For the past 10 years, Allan Weinberger has worked as an operations specialist at Google but has been living a double life as an art manager. Since 2017, via his legacy company Bergart, he has specialized in managing large-scale art installations and the creation of an emerging art retail platform.
His strategy has always been to meet the collectors where they are, which, at times, was quite literally on the street. "We've planned shows in some of the coolest, most creative venues - empty condos, covid shuttered office spaces, and the sidewalk of a pizza shop. These installations were fun, entertaining, and equitable pop-ups, but also demonstrated a need to focus on building equity with artists and to help our community of patrons collect art in a meaningful way."- says Weinberger.
In an effort to do exactly that, Weinberger left his role at Google to open "A Very Serious Gallery" in Chicago's West Town neighborhood, a recently remodeled, 3-room gallery space, as a permanent location and will be home to many exhibitions, releases, and events to come.